Daffy's is one of those stores that remain a secret to be cracked. I always manage to get into conversations with people who shop there successfully, yet whenever I venture into that store I'm left baffled with how unsatisfying the experience is. It's almost as if they pump gas into the air in that store that works with the receptors in my brain, sending the message: "Keep your wallet in your bag, Mar, there's nothing here for you but regret."
When the Daffy's on 18th Street and Fifth Avenue closed, I suppose it wasn't very surprising. I made one last attempt during its last days to shop there one last time, but was only reminded of my past distaste. The one major selling point of that particular Daffy's location was its physical space...multi-level, and on a prominent corner. I thought to myself..."what a prime location for a store to sweep in, and with the way the store is laid out, the only chain that makes any sense to take this space over is H&M. In fact, H&M is crazy if they don't buy this space" Within weeks of Daffy's departure, the facade of the store was enshrouded in white boards, just begging for the grand announcement of whatever was going to be ushering itself into the neighborhood.
Tonight, while walking home from Grand Central, I received sweet validation. The folks at H&M clearly think the way I do. Indeed, apparently either I belong in the marketing business, or I just shop way way waaayyyy too much.
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